Dave Haglund
Founder and President

Dave Haglund began his career with Montgomery Wards as a salesperson and by the age of 23 was a district manager responsible for a 3-state area.

Seeking further challenge, Dave opened a cabinet dealership in 1975, which eventually grew into Kitchen Tune-Up, franchising nationally in 1988. During this same time, Dave purchased Time & Space Advertising Agency. This agency did marketing for hospitals, banks and of course, Kitchen Tune-Up. Dave presided over this company until he sold it four years later.

Dave is a member of the IFA (International Franchise Association) and the NKBA (National Kitchen & Bath Association). He serves on the Board of Directors for the SD Family Business Association which has prompted him to do his own succession planning for his business. He holds various regular family meetings to plan for the future of Kitchen Tune-Up.

Dave is also an advisor to the board for another National Franchise Company with over 100 Units.

Dave continues to enjoy new challenges and is planning on remaining active in his company for years to come.

Jeff Dom
Sr. Vice President of Operations

Jeffrey R. Dorn joined KTU in May of 1997. Since that time, he has led operations for both the franchise system and the corporate office, specializing in the areas of contract compliance and administration as well as vendor oversight.

Mr. Dorn brings seventeen years of prior experience in senior management positions with a large health care system, Presentation Health System, in Aberdeen, South Dakota.

 Heidi Morrissey, CFE
Vice President of Marketing and Sales

Heidi Morrissey joined Kitchen Tune-Up in May of 2003 at the urging of her father, Kitchen Tune-Up founder, Dave Haglund. Heidi had worked as an Elementary Teacher after college and had been running her own home-based business for 11 years when her Dad convinced her that her skills could be best used for the Family Business.

Heidi joined KTU not knowing what area she would specialize in initially. She tried out many hats hoping to better understand the entire organization. It became clear very quickly, that marketing and sales would be the area she could make dramatic transformations.

In her second year at KTU, she helped coordinate and activate the National Advertising fund. During her third year, she helped the company undergo a full rebranding (the first in eighteen years). This past year, Heidi added to the Sales and Marketing department, allowing her to get out of the day-to-day tasks and concentrate on growing and strengthening the KTU system.  After twenty years as a franchise system, working with the franchise owners, vendors and home office staff, Heidi believes the best is yet to come.

Heidi earned her CFE credential (Certified Franchise Executive) from the International Franchise Association in 2008 and received the award during their annual convention, February 16, 2009 in San Diego.

Beth M. Schmitz
Director of Marketing

Beth Schmitz has worked in franchising since 2003 and has over 15 years of small and entrepreneurial business experience in operations, development, marketing and networking. She has previously served in director level positions in the fields of executive search and software development.

Beth relocated to Aberdeen, SD in the summer of 2007 to become Kitchen Tune-Up’s new Marketing Director, an integral piece in the company’s aggressive growth and expansion strategy.

Formerly residing in Vista, CA, she served as Commissioner and Chairperson for the city, as board member of her son’s School Site Council and was active in urban redevelopment projects. Her plans are to become just as active in her new community.

Craig Green
Director of Franchise Development

Craig Green has worked in the Kitchen Tune-Up franchise system for over 10 years. His main roles have been franchise development and franchise support. Prior to Kitchen Tune-Up he worked for a number of years in the student loan industry at various levels from loan servicing to counseling college students in the proper management of their school loans.

Craig really enjoys working and talking with the many people he’s introduced to Kitchen Tune-Up. He has great pride in watching new franchise owners come into the system and seeing them grow through the years.